AN INVITATION TO ADVENTURE.
Little Adventurers is a new range of T-shirts that empowers kids to be curious, bold, imaginative and adventurous!
Every Little Adventurers T-Shirt is an invitation to explore unchartered lands, float in deep space or tame beasts of the wild. They’re something to get dirty in,
to be bold and brave in, to be silly and smelly in. They are designed to last and to capture the freedom, wonder and delight of childhood.
Little Adventurers t-shirts are designed by Sam Cowley and individually screen printed onto hardy AS t-shirts. When Sam isn't drawing and daydreaming, you will find him on an adventure with his three girls. Little Adventurers was born out of Sam's desire to create clothing that empowered his girls to let their imagination take them to wondrous places, to take risks, grow courage and embrace life to the fullest. Through his designs he hopes to encourage boys and girls to play alongside each other, to seek out adventures equally and working as a team to use their heads and hearts to solve problems, overcome challenges and embrace the adventure of life together.
A FAMILY ADVENTURE
As the father of three young girls, Sam Cowley knows what it feels like to drown in a sea of pink.
“it’s not just about the colour choices, but the images themselves, it’s all fairies, flowers and cute animals, and while’s there’s nothing wrong with that – there’s simply no alternative. And I can’t help but think it’s limiting, it says girls should be cute, gentle and passive, while the boys, with their trucks and super hero images are encouraged to be active and often aggressive.”
This observation, and lack of alternative, has seen Sam develop a range of unisex Tshirts for kids, Little Adventurers.
Little Adventurers aims to empower children to let their imagination take them to wondrous places, to take risks, grow courage and embrace life to the fullest. Among the designs in his first range, is a mermaid saving a scubadiver from a giant octopus, a child riding a kookaburra and a mythical owlbear.
Each of the original characters printed on the tshirts is accompanied by a small snippet of a story, which Sam says ‘is a hint of the kind of adventures that can be had in the tshirts.’
Little Adventurers is one of a number of startups (most run by parents with similar frustrations) which is challenging the ‘blue is for boys, pink is for girls’ stereotype, but there is some movement at the big end of town too. A UK based lobby group Let Toys be Toys have convinced 14 major retailers to stop labelling toys by gender, and earlier this year, Target Australia announced they were phasing our gender based signage.
“I’ve done a few markets in the last month, and I’ve been reminded that I’m challenging the status quo, but in a good way. I had a little boy who wanted a t shirt for himself, and when his mum asked him what tshirt he thought his sister would like, he picked the exact same one. When I see that kind of thing, I know that I’m doing something right.”